Apple has filed for a series of new trademark covering the iPhone text in context with retail packaging, the stylized ‘M’ for Metal which represent their low-overhead API for hardware acceleration and more.
Trademark Filing: iPhone (for Packaging)
Apple filed for the trademark “iPhone” as it relates to iPhone packaging. Apple filed for their trademark with the U.S. Patent Office under # 97731505 and filed it under International Class 016 covering: “Cardboard; Cardboard boxes; Cardboard containers; Cardboard packaging; Paper bags; Paper bags for packaging; Paper bags for use in the sterilization of medical instruments; Paper bags for use in the sterilization of medical instruments; Paper for bags and sacks; Paper gift bags; Paper party bags; Paper wine gift bags; Food waste bags of paper for household use; Garbage bags of paper for household use; Garbage bags of paper or of plastics; Packing cardboard; Padded bags of paper; Pet waste bags of paper; Shopping bags of paper.”
The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It’s what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark. Below is Apple’s specimen for the use of the text “iPhone” on retail packaging.
Figurative Trademark for: M
Apple has finally filed for the stylized figurative trademark for ‘M’ relating to their Metal graphics acceleration. Metal powers hardware-accelerated graphics on Apple platforms by providing a low-overhead API, rich shading language, tight integration between graphics and compute, and an unparalleled suite of GPU profiling and debugging tools.
Apple filed for their trademark under International Class 009, covering: “downloadable application development software; downloadable computer software for use as an application programming interface (API) for building software applications; downloadable software for processing, transmitting and displaying text, data, images, audio, audio visual content, and other multimedia content.”
Apple also filed for this trademark in Hong Kong under application #306122592.
Registered Trademark: Live Text
The U.S. Patent and Trademark Office issued Apple a Registered Trademark (RTM) Certificate #6,939,756 for “Live Text” on January 03, 2023. A copy of the certificate is presented below.
Apple had filed for their trademark under International Classification 009, covering: “computer software used to identify, read, decipher, copy, paste, and translate text embedded in photographs and other images, open websites based on embedded text, dial phone numbers based on embedded text, and produce map directions based on embedded text.”
Trademark Filing for: Magic Keyboard Folio
Lastly, Apple has filed for the trademark “Magic Keyboard Folio” in Hong Kong under application # 306146424. They filed for their trademark under International Class 009, covering: “Computer peripherals; computer keyboards; computer trackpads; accessory for a handheld mobile digital electronic device that functions as a protective and decorative case and a stand and incorporates a keyboard and trackpad; cases adapted for computers; covers for tablet computers.”
It should be noted that international trademark classes that Apple files their trademarks under are important as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.